Floorplan
Map2 bedroom flat
Featured
Energy-efficient
Flat
2 beds
1 bath
891
Key information
Tenure: Leasehold
Council tax: Ask agent
Features and description
Discover The Curve, a bold and beautifully considered residential development in the heart of North Kensington—where character, creativity, and cutting-edge sustainability come together in one extraordinary address.
Set between the elegance of Notting Hill and the energy of White City, The Curve offers a rare opportunity to own a home that’s as forward-thinking as it is full of personality. This isn't a standard new-build. Instead, existing buildings have been reimagined and repurposed to create distinctive, design-led residences that dramatically reduce environmental impact. By retaining and enhancing what’s already here, the development cuts embodied carbon and construction waste by 50–75%—all while delivering high-spec, modern homes full of warmth, light, and texture.
Each home at The Curve is unique, with layouts and features shaped by the building’s original form. Large industrial-style windows, exposed brickwork, and generous ceiling heights set the tone, while contemporary finishes and energy-efficient systems ensure comfort, style, and practicality. Every space is crafted to meet the needs of modern living while reflecting the building’s architectural soul.
Positioned on Bard Road, the development sits within one of West London’s most exciting and authentic neighbourhoods. North Kensington is known for its rare blend of leafy Victorian terraces and creative industrial heritage. The area is a vibrant hub for photographers, designers, and entrepreneurs—offering a true community feel with an edge of artistic energy. Bard Road stands apart from the polished streets of nearby Kensington and Notting Hill, instead offering a raw, honest character that resonates with those seeking something real and refined.
The location is second to none. To the east lies prestigious Notting Hill with its boutiques, galleries, and cafés; to the west, the evolving White City district—currently undergoing a transformative £8 billion regeneration. Already home to global names like L’Oréal, ITV, Net-a-Porter, and Soho House, White City is fast becoming one of London’s most dynamic commercial and cultural centres. With the expanded Westfield White City shopping centre, Imperial College’s state-of-the-art campus, and excellent transport links, everything you need is within easy reach.
Whether you're looking for a one-of-a-kind home or a future-facing investment, The Curve offers a unique proposition: inspired design, unbeatable location, and a genuine commitment to sustainability. It's a new way to live in West London—grounded in the past, built for the future.
Set between the elegance of Notting Hill and the energy of White City, The Curve offers a rare opportunity to own a home that’s as forward-thinking as it is full of personality. This isn't a standard new-build. Instead, existing buildings have been reimagined and repurposed to create distinctive, design-led residences that dramatically reduce environmental impact. By retaining and enhancing what’s already here, the development cuts embodied carbon and construction waste by 50–75%—all while delivering high-spec, modern homes full of warmth, light, and texture.
Each home at The Curve is unique, with layouts and features shaped by the building’s original form. Large industrial-style windows, exposed brickwork, and generous ceiling heights set the tone, while contemporary finishes and energy-efficient systems ensure comfort, style, and practicality. Every space is crafted to meet the needs of modern living while reflecting the building’s architectural soul.
Positioned on Bard Road, the development sits within one of West London’s most exciting and authentic neighbourhoods. North Kensington is known for its rare blend of leafy Victorian terraces and creative industrial heritage. The area is a vibrant hub for photographers, designers, and entrepreneurs—offering a true community feel with an edge of artistic energy. Bard Road stands apart from the polished streets of nearby Kensington and Notting Hill, instead offering a raw, honest character that resonates with those seeking something real and refined.
The location is second to none. To the east lies prestigious Notting Hill with its boutiques, galleries, and cafés; to the west, the evolving White City district—currently undergoing a transformative £8 billion regeneration. Already home to global names like L’Oréal, ITV, Net-a-Porter, and Soho House, White City is fast becoming one of London’s most dynamic commercial and cultural centres. With the expanded Westfield White City shopping centre, Imperial College’s state-of-the-art campus, and excellent transport links, everything you need is within easy reach.
Whether you're looking for a one-of-a-kind home or a future-facing investment, The Curve offers a unique proposition: inspired design, unbeatable location, and a genuine commitment to sustainability. It's a new way to live in West London—grounded in the past, built for the future.
About this agent
Chestertons - New Homes
5th Floor East, The Lantern Building, 75 Hampstead Road
London
NW1 2PL
020 7768 0085Chestertons has over 30 offices spanning across London, our highly knowledgeable and experienced sales and lettings teams provide maximum market exposure for every property. Whether you are looking to buy, sell or rent Chestertons property experts are here to help. • We have 500 of some of the best trained and most experienced property specialists in the country, with our local teams often living in the area that they work in so have a genuine knowledge and expertise of their patch. • Established long-standing relationships with potential buyers across London and in key global markets. Chestertons has access to the best buyers and has developed unique processes to expedite the conveyancing process and ensure a smooth selling process • Dedicated corporate department that helps place tenants on behalf of some of the world's largest companies. • Chestertons has one of the largest networks of offices in central London. This gives us access to a large database of contacts from across the capital, enabling us to better match properties to the right people.